ENGLISH

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

By Michael , Coca-Cola Company;Blanding

Book information

Publisher
Penguin;Avery
Year
2010
ISBN
9781101443408, 9781583334065, 9781101439401, 1101439408, 1101443405, 9781101551066, 1101551062
Language
english
Format
MOBI
Filesize
619 kB (633522 bytes)
Pages
375 pages\0
Time added
2020-07-26 19:24:52
BUSINESS & ECONOMICS--Industries--General;Soft dri

Description

A brief history of coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in india -- The case against "killer coke.";An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices. A brief history of coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in india -- The case against "killer coke."

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