Services for UMTS: Creating Killer Applications in 3G

Description

UMTS is not about Technology, it is about Services... The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in. Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world. This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy. * What should the focus of service creation be to ensure early time to profit in UMTS? * What are the key market segments that should be addressed with UMTS services? * Is there a killer application or applications that will revolutionise the industry? * What are the differentiating factors that will separate the leaders from the UMTS pack? * 15 aspects of the business analyzed by value chains and business models * The 5 M's of successful UMTS Service Definition Written for the non-technical reader and with a strong business focus, Services for UMTS is a "must-read" for anybody wanting to enter the UMTS environment, make money in it, or to understand it.Content: Chapter 1 Intro to Services for UMTS: The Future Starts Here (pages 1–20): Joe Barrett and Tomi T AhonenChapter 2 Attributes of Services for UMTS: What Makes for Desirable Services (pages 21–38): Tomi T Ahonen and Joe BarrettChapter 3 The 5 M's of Services for UMTS: Killer Wanted (pages 39–52): Tomi T Ahonen and Joe BarrettChapter 4 Services to Address Movement Needs: Escaping the Fixed Place (pages 53–75): Paivi Keskinen, Michael D Smith and Tomi T AhonenChapter 5 Services to Address Moment Needs: Expanding the Concept of Time (pages 77–103): Paivi Keskinen, Tomi T Ahonen and Joe BarrettChapter 6 Services to Address the ‘Me’ Needs: Extending Me and My Community (pages 105–127): Russell Anderson, Mika Suomela and Joe BarrettChapter 7 Services to Address Money Needs: Expending Financial Resources (pages 129–161): Tomi T Ahonen and Joe BarrettChapter 8 Services to Address Machine Needs: Empowering Gadgets and Devices (pages 163–185): Joe Barrett and Tomi T AhonenChapter 9 Types of UMTS Services: Categorising the Future (pages 187–216): Joe Barrett, Ari Lehtoranta and Tomi T AhonenChapter 10 Marketing UMTS Services: Segment, Segment, Segment !! (pages 217–252): Timo Rastas, Jouko Ahvenainen, Michael D Smith, Tomi T Ahonen and Joe BarrettChapter 11 Competitiveness in UMTS: The Winner Takes It All (pages 253–279): Joe Barrett, Ari Lehtoranta, Canice McKee, Jouko Ahvenainen and Tomi T AhonenChapter 12 Partnering in UMTS: When You Cannot Do All of It Alone (pages 281–299): Frank Ereth, Jouko Ahvenainen and Tomi T AhonenChapter 13 Business Case for UMTS: Revenues, Costs and Profitability (pages 301–318): Tomi T Ahonen and Joe BarrettChapter 14 Technical Primer to UMTS: WCDMA Technology for the Layman (pages 319–335): Harri Holma and Antti ToskalaChapter 15 Postscript: Final Thoughts (pages 337–340): Tomi T Ahonen and Joe Barrett