ENGLISH

Spontaneous Attention to Word Content Versus Emotional Tone: Differences Among Three Cultures

By Kitayama , Ishii , Reyes

Book information

Language
english
Format
PDF
Filesize
232 kB (237074 bytes)
Series
Culture, language, and attention 1
Pages
25\25
Topic
Psychology
Time added
2009-10-15 16:43:54

Description

A Stroop interference task was used to test the hypothesis that people in different cultures are differentially attuned to verbal content vis-a-vis vocal tone in comprehending emotional words. In Study 1, Americans showed a greater difficulty in ignoring verbal content (which reveals an attentional bias for verbal content): but Japanese showed a greater difficulty in ignoring vocal tone (which reveals a bias for vocal tone). In Study 2. Tagalog-English bi-linguals in the Philippines showed an attentional bias for vocal tone regardless of the languages used, suggesting that the effect is largely cultural rather than linguistic. Implications for culture and cognition research are discussed.

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