ENGLISH

Customer innovation : delivering a customer-led strategy for enduring growth

By Marion Debruyne; Koen Tackx

Book information

Year
2019
ISBN
9780749484187, 0749484187, 9780749497781, 0749497785
Language
english
Format
PDF
Filesize
12 MB (12499047 bytes)
Edition
Second
Pages
\265
Time added
2020-07-01 17:32:30

Description

Cover Contents List of case studies List of HOW TO boxes Preface Acknowledgements Introduction: connect–convert–collaborate: how to build a customer-driven innovation journey Connect Convert Collaborate The strategic case for customer understanding and market insight The antecedents Desperately seeking Firm-centric paradigm versus customer-centred perspective How to read this book Notes PART ONE The zoom lens – Laying the foundation for outside-in strategy 01 Connect using the zoom lens: five practices to zoom in on your customer Establish a feedback loop from customers Immersive customer understanding Using every source of information you have Customers as a source of ideas Customers as developers Organizing the customer connection Conclusion In short Get started Notes 02 Convert using the zoom lens: how to create a culture of daily innovation Harness the potential of incremental innovation Leverage a connected development model Close the customer feedback loop Make innovation organization wide In short Get started Notes 03 Collaborate using the zoom lens: placing the customer at the heart of your activities Building a bridge between the inside and the outside Harvest all customer roles Towards a truly customer-oriented culture Conclusion In short Get started Notes PART TWO The wide lens – How to innovate your current customer journey 04 Connect using the wide lens: understanding your customers’ journey, goals and outcomes How to enhance the existing customer journey An opportunity to innovate by rethinking the customer journey entirely Rethink segmentation In short Get started Notes 05 Convert using the wide lens: creating innovative solutions to the challenges that customers face What is solution thinking? The outside-in value proposition The integration solution The disintegration solution The solution-focused organization The trap of competence thinking In short Get started Notes 06 Collaborate using the wide lens: creating customer value by collaborating along the value chain Connect downstream value with upstream collaboration Defining the assets that ensure your role in the ecosystem Re-create the value chain In short Get started Notes PART THREE The fisheye lens – Expanding your customer base to new horizons 07 Connect using the fisheye lens: how to learn from customers you don’t have Learn from the customers you don’t have The competitors of the future Traps to be avoided – on blinkers and biases Driving attention to the outside How to exploit the fisheye lens In short Get started Notes 08 Convert using the fisheye lens: should business-model innovation be on your agenda? Business-model innovation: fad or fab? The enemies of business-model innovation How to organize to enable new business creation On persistence and patience In short Get started Notes 09 Collaborate using the fisheye lens: creating adaptable ecosystems for change and expansion Embracing uncertainty Orchestrating ecosystems Agility versus commitment – a balancing act Platformization of industries In short Get started Notes PART FOUR Conclusion 10 Conclusion – three essential capabilities: the playbook for continual customer-based growth Step 1 – Connect Step 2 – Convert Step 3 – Collaborate Notes Index

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