ENGLISH

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By Mark , Jeffery

Book information

Publisher
John Wiley
Year
2010
ISBN
9780470595541, 047059554X, 9780470595688, 047059568X, 9780470595695, 0470595698, 9781119198666, 1119198666
Language
english
Format
MOBI
Filesize
4 MB (3775464 bytes)
Pages
1\0
Time added
2020-07-26 19:24:52
Marketing;Marketing--Mathematical models;Marketing

Description

"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.

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