ENGLISH

Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management

By Monika Maria Möhring (auth.)

Book information

Publisher
Gabler Verlag
Year
2014
ISBN
978-3-658-05720-6, 978-3-658-05721-3
DOI
10.1007/978-3-658-05721-3
Language
english
Format
PDF
Filesize
139 MB (145811195 bytes)
Edition
1
Pages
291\306
Time added
2014-06-12 06:00:00
generalInnovation/Technology Management; Marketing; Produ

Description

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

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