ENGLISH

Inbound Content

By Justin Champion

Book information

Publisher
Wiley
Year
2018
ISBN
9781119488972, 9781119488965, 9781119488958
Language
english
Format
EPUB
Filesize
14 MB (14498541 bytes)
Pages
\0
Time added
2020-07-26 19:24:52

Description

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and...

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