ENGLISH

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

By Jeremy Bullmore

Book information

Publisher
Wiley
Year
2006
ISBN
0470029153, 9780470029152
Google Books ID
MUaOztiGj74C
Open Library ID
OL7594866M
Language
english
Format
PDF
Filesize
355 kB (363079 bytes)
Pages
176\176
Orientation
no
Scanned
yes
Time added
2012-02-04 16:00:00

Description

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. Cover; Contents; Foreword by Sir Martin Sorrell; About the Author; Introduction; Polishing the Apples; Time-and-Motion Man and The Mad Inventor; Why Every Brand Encounter Counts; The Clipboard and the Copywriter; Posh Spice & Persil; Benjamin Franklin and the Kuala Lumpur Question; The Steak & Kidney Pie That Wasn't; Why is a Good Insight Like a Refrigerator?; Index

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