Surviving the Creative Space: Teamwork Techniques for Designers

Description

As a designer you may collaborate with in-house teams, be hired by international clients, work freelance or be the sole creative in a company. Whatever form of creative team you find yourself in, this book covers all aspects of how to work effectively with your colleagues, clients and stakeholders to ensure you and your collaborations are the talk of the town, and not to be avoided. Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams. Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers. . . . all while keeping your sanity. Cover Halftitle page Title page Copyright page Dedication CONTENTS PREFACE 1 SURVIVING THE CREATIVE SPACE The Birth of the Creative Strategy Bottom Line and the Importance of Collaboration CASE STUDY: VAN LEEUWEN ICE CREAM: HOW A FRESH DESIGN INCREASED SALES State of the Field and the Importance of Creative Teams Creative Teams Definitions What Makes an Effective Creative Team DIVERSITY, EQUITY, AND INCLUSION TIPS AND TOOLS FOR STARTING A TEAM PROJECT Becoming an Effective Team Member How to Prepare Yourself for Teamwork EXERCISE: MAPPING A VALUE SYSTEM FOR YOUR CREATIVE CAREER 2 AGENCY TEAMS Creative Agencies Come in All Shapes and Sizes DEFINING CREATIVE AGENCIES Studio Marketing Agency Interview: Brooke Harmon and Veda Nagpurka, OH Partners Branding Agency Advertising Agency CASE STUDY: CITI BIKE: COLLABORATING ON A MULTIFACETED CAMPAIGN Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World EXERCISE: INTERVIEW OUTSIDE YOUR SCOPE 3 IN-HOUSE TEAMS The Value of In-house Creative Teams In-house/Agency Collaboration CASE STUDY: INSIDE OUT AWARDS: CELEBRATING IN-HOUSE CREATIVE WORK Working In-house Towards a Common Goal Different Kinds of In-house Work Collaboration In-house—Across Teams Collaboration In-house—Within Teams Interview: Devin O’Bryan, IBM Design CREATIVE WORKFLOWS Starting Out In-house Interview: Thomas Harris and Gwendolyn Mumford, AIG Insurance Challenges and Opportunities Working In-house EXERCISE: UNDERSTANDING AN IN-HOUSE BRAND 4 FREELANCE TEAMS Freelance Creative “Teams” Different Ways to Freelance Developing a Style Building Connections Freelance Workflows CASE STUDY: JAMESON WHISKEY: COLLABORATING AS A FREELANCE ILLUSTRATOR The Art Director/Copywriter Freelance Team Interview: Kristen Curtis and Aldo Arias, Only Child Freelance Collectives The Freelancer and Client Team Freelancers Need Coaching Too From Freelancer to Entrepreneur The Freelance Life EXERCISE: EXAMINING YOUR WORK HABITS 5 COMMUNITY AS AN EXTENSION OF CREATIVE TEAM Community as Creative Team Nurture Existing Creative Community Grow a Creative Community CASE STUDY: MAKE A MARK: BUILDING COMMUNITY BY GIVING BACK Embrace Mentorship Quality Connection Interview: Kathleen Shannon, Co-author of Being Boss Community Lasts a Career EXERCISE: FINDING A CREATIVE MENTOR CONCLUSION JUNIOR ESPINOZA’S TIPS FOR EMERGING DESIGNERS ACKNOWLEDGMENTS FURTHER READING NOTES INDEX