ENGLISH

The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

By Ben Simpfendorfer (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2014
ISBN
978-1-349-47517-9, 978-1-137-37006-8, 56-2014-330-9
DOI
10.1057/9781137370068
Language
english
Format
PDF
Filesize
2 MB (2326234 bytes)
Edition
1
Pages
IX, 229\236
Time added
2017-04-19 23:44:04
International Business; Asian Economics; Business

Description

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

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