Nonprofit management 101 : a complete and practical guide for leaders and professionals : essential resources, tools, and hard-earned wisdom from 55 leading experts

Description

Cover Title Page Copyright Contents Introduction Foreword About the Book Acknowledgments Part One The Big Picture – What the Field Is All About and Where You Fit In Chapter 1 Nonprofits in the United States Introduction What Is a Nonprofit Organization? Nonprofits in the United States Today The History of Nonprofits in the US What's Next: Trends and Implications Conclusion Nonprofit History Resource Review Chapter 2 Taking Charge of Your Nonprofit Sector Career Introduction Critical Skills and Competencies Conclusion Career‐Building Resource Review Chapter 3 Building Strong Social Movements Introduction Critical Skills and Competencies Conclusion Movement Building Resource Review Part Two Managing Organizations and People Chapter 4 Thriving as an Executive Director Introduction Critical Skills and Competencies Conclusion Nonprofit Leadership Resource Review Chapter 5 Strategic Planning: Turning a Dream into Reality Introduction Critical Skills and Competencies The Nonprofit Dashboard Conclusion Strategic Planning Resource Review Chapter 6 Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring Introduction Critical Skills and Competencies Five Things We Wish We Had Known Conclusion Nonprofit Partnerships Resource Review Chapter 7 Risk Management and Insurance Introduction Critical Skills and Competencies Conclusion Risk Management Resource Review Chapter 8 Attracting and Hiring Staff: Acquiring the Best Talent Introduction Critical Skills and Competencies Must‐Haves in Human Capital Management Strategy Implementing an Effective Hiring Process Conclusion Acquiring Talent Resource Review Chapter 9 How to Promote Diversity and Inclusion Introduction Critical Skills and Competencies Integrating Diversity into Your Organization What I Wish I Knew A Guide to Making Your Diversity Plan Succeed Take Charge of Your Education Definitions and Background Conclusion Diversity Resource Review Part Three Nonprofit Law and Finance Chapter 10 Nonprofit Law Introduction Critical Skills and Competencies Conclusion Nonprofit Law Resource Review Chapter 11 Nonprofit Advocacy and Lobbying Introduction Critical Skills and Competencies Don't Do It Alone! And Yes, It Is Legal! Conclusion Lobbying and Advocacy Resource Review Chapter 12 Nonprofit Financial Management Introduction Critical Skills and Competencies Expense Dynamics Conclusion Financial Management Resource Review Part Four Nonprofit Technology and IT Chapter 13 Technology Planning Introduction Critical Skills and Competencies Conclusion Technology Planning Resource Review Chapter 14 The Nonprofit Guide to Web Design Introduction Critical Skills and Competencies Growing Your Assets: Traffic and Lists Conclusion Website Design Resource Review Chapter 15 Measurement, Evaluation, and Learning Plans Introduction Critical Skills and Competencies Conclusion Measurement and Evaluation Resource Review Chapter 16 Constituent Relationship Management Introduction: What Is Constituent Relationship Management (CRM)? What Does CRM Do? What Are the Benefits of CRM? Core Skills and Competencies: Using CRM Outreach: Measuring Financial and Other Forms of Value User Adoption Business Intelligence: Reporting, Analytics … and AI? Conclusion CRM Resource Review Part Five Fundraising Chapter 17 Fundraising: Knowing When to Do What Introduction Critical Skills and Competencies Conclusion: A Noble Calling Nonprofit Fundraising Resource Review Chapter 18 Individual Donor and Major Gift Strategies: The 80 Solution to Fundraising Introduction: The Biggest Slice of the Pie Critical Skills and Competencies Volunteer and Board Fundraising: Training Makes All the Difference Conclusion Individual Donor Resource Review Chapter 19 How to Seek a Grant Introduction Critical Skills and Competencies Other Areas of Importance If I Knew Then Conclusion Grant Seeking Resource Review Chapter 20 Online Fundraising Introduction: The Precision of A NASCAR Pit Crew Why Online Fundraising Matters Critical Skills and Competencies In Focus: Messaging, Website Fundraising, and Email Conclusion Online Fundraising Resource Review Chapter 21 Online Peer‐to‐Peer Fundraising Introduction Critical Skills and Competencies Conclusion Online Peer‐to‐Peer Fundraising Resource Review Chapter 22 Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships Introduction Critical Skills and Competencies Conclusion Cause Marketing Resource Review Chapter 23 Social Enterprise 101: An Overview of Earned Income Strategies Introduction Critical Skills and Competencies Conclusion Social Enterprise Resource Review Part Six Marketing and Communications Chapter 24 Nonprofit Marketing: The Why and How of Branding Introduction Critical Skills and Competencies The Benefits of Branding Get Your Organization Ready for Branding The Elements of Your Brand Establish Your Brand Positioning Conclusion Nonprofit Marketing Resource Review Chapter 25 Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism Introduction Critical Skills and Competencies Reconfiguring Your Nonprofit to Steward a New Type of Donor Conclusion Millennial Engagement Resource Review Chapter 26 Using Digital Tools to Tell Your Story Introduction Critical Skills and Competencies Conclusion Storytelling 2.0 Resource Review Chapter 27 Crafting an Effective Newsletter Strategy Introduction: The Evolution of Nonprofit Newsletters Critical Skills and Competencies Conclusion Nonprofit Newsletter Resource Review Chapter 28 Painless and Effective Event Planning: Let's Get This Party Started! Introduction Critical Skills and Competencies Conclusion Event Planning Resource Review Chapter 29 Public Relations for Nonprofits: Getting Exposure for Your Cause Introduction Core Skills and Competencies Conclusion Public Relations Resource Review Part Seven Boards and Volunteers Chapter 30 Board Governance Introduction Critical Skills and Competencies Fundamentals of Working With the Board Conclusion Board Governance Resource Review Chapter 31 Getting Your Board to Fundraise Introduction Critical Skills and Competencies Key Principles of Board Fundraising Conclusion Board Fundraising Resource Review Chapter 32 Volunteer Recruitment Introduction Critical Skills and Competencies Conclusion Volunteer Recruitment Resource Review Chapter 33 Volunteer Engagement and Management Introduction Critical Skills and Competencies Engaging Volunteers Strategically to Meet Your Mission Creating an Onboarding Process Ensuring Quality Experiences for Volunteers Developing and Utilizing Volunteer Leaders Recognition and Retention Tracking Volunteer Activity Skills‐Based Volunteering Conclusion Volunteer Management Resource Review Closing Thoughts Afterword: We All Have the Capacity to Be Social Prophets Book Partners About The Editors End Notes Name Index Subject Index EULA