ENGLISH

The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business

By Alicia A. Broderick

Book information

Publisher
Myers Education Press
Year
2022
ISBN
1975501853, 9781975501853
Language
english
Format
PDF
Filesize
28 MB (29867640 bytes)
Pages
300\319
Time added
2022-04-06 09:00:36

Description

Autism―a concept that barely existed 75 years ago―currently feeds multiple, multi-billion-dollar-a-year, global industries. In The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business, Alicia A. Broderick analyzes how we got from the 11 children first identified by Leo Kanner in 1943 as “autistic” to the billion-dollar autism industries that are booming today. Broderick argues that, within the Autism Industrial Complex (AIC), almost anyone can capitalize on―and profit from―autism, and she also shows us how. The AIC has not always been there: it was built, conjured, created, manufactured, produced, not out of thin air, but out of ideologies, rhetorics, branding, business plans, policy lobbying, media saturation, capital investment, and the bodies of autistic people. Broderick excavates the 75-year-long history of the concept of autism, and shows us how the AIC―and indeed, autism today―can only be understood within capitalism itself. The Autism Industrial Complex is essential reading for a wide variety of audiences, from autistic activists, to professionals in the autism industries, to educators, to parents, to graduate students in public policy, (special) education, psychology, economics, and rhetoric. “This is such a smart book, one that I and so many others have been seeking. Exhaustively researched, The Autism Industrial Complex: How Branding, Marketing, and Capital Investment Turned Autism into Big Business brilliantly lays out the onto-epistemological stakes of the entwinement of autism and capitalism. Broderick historizes the how and why of the commodification of autism, providing a jarring critique of the neoliberal logics of inclusion and intervention. The AIC is a tour de force; I cannot wait to teach it.” -- Jasbir Puar, author of "The Right to Maim" and "Terrorist Assemblages" Cover Half-Title Title Copyright Dedication Contents Acknowledgments Foreword – Anne McGuire Part One: Forging The Autism Industrial Complex: Manufacturing Foundational Commodities (1943–1987) Chapter 1: Autism, Inc.: The Autism Industrial Complex (by Alicia A. Broderick and Robin Roscigno) Chapter 2: Consuming Autism as Social Problem and the Cultural Logic of Intervention (by Alicia A. Broderick and Robin Roscigno) Part Two: (Re)Branding and Marketing the AIC: Manufacturing Markets, Consumers, & Consumer Confidence (1987–present) Chapter 3: Rhetoric and Neoliberalism: On (Re)Branding and Consuming Hope Chapter 4: The Politics of Hope: Autism and “Recovery [to Normalcy]” Chapter 5: The Politics of Truth: Deploying Scientism in ABA Rhetoric Chapter 6: The Politics of Fear: The Fires that Forged the Economic Apparatus of the AIC Part Three: The Economic Apparatus of the AIC: Incorporation, Legislation, and Capital Investment (1998–present) Chapter 7: Intervention, Inc.: Nonprofit Corporations and Venture Capital Chapter 8: Prevention, Inc.: The Cultural Logic of Prevention, Basic Research, Hedging Bets, and Perennial (re)Branding Part Four: Autism and Biocapital: On Precarity and Futurity Chapter 9: Autism and Biocapitalist Emergences: Biopolitical Technologies of Control Chapter 10: On Being Autistic in Neoliberal Capitalist Ruins: Endemic Precarity and Autistic Futurity About the Author Index

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