ENGLISH

Strategic Management: Concepts

By Frank Rothaermel

Book information

Publisher
McGraw-Hill Education
Year
2014
ISBN
0077645065, 9780077645069
Language
english
Format
ZIP
Filesize
34 MB (35651803 bytes)
Edition
2
Pages
528\0
Time added
2015-09-02 02:56:05

Description

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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