Principles of Strategic Management

Description

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development. Contents Acknowledgements and Dedication List of Figures List of Tables Introduction and Book Plan 1 The Strategic Management Concept PART ONE: CONCEPTS AND TECHNIQUES OF STRATEGIC ANALYSIS 2 Corporate Appraisal 3 Financial Appraisal 4 Sources of Competitive or Comparative Advantage, Resource Management, Capability, Value Generation, and Critical Success Factors 5 Competitive Analysis 6 Environmental Analysis PART TWO: BUSINESS PLANNING, RISK ASSESSMENT, FORECASTING, THE STRATEGIC MANAGEMENT OF TIME, AND CRISIS MANAGEMENT 7 The Strategic Management of Time 8 Risk Assessment 9 Business Planning and Forecasting 10 Crisis Management PART THREE: STRATEGY FORMULATION, LEADERSHIP, GOVERNANCE, STRATEGIC DECISION-MAKING, AND PERFORMANCE EVALUATION 11 The Concepts of Mission, Objective, and Strategy 12 Business Ethics, Environmentalism, and Social Responsibility 13 Financial Strategy and Management 14 Strategy Formulation, Governance, and Strategic Decision-Making 15 Planning Style and Strategy 16 Performance Evaluation, Performance Management, and Excellence 17 Leadership and Strategy PART FOUR: STRATEGY CHOICE AND IMPLEMENTATION STRATEGIC FOUNDATIONS 18 Structure, Architecture, Culture, and Supply Chain Management 19 The Strategic Management of Knowledge, Technology, and Innovation 20 Core Competencies 21 Resource Stretch and Leverage 22 Competition Strategy BUSINESS STRATEGIES 23 Volume and Cost-Based Strategies 24 Differentiated, Focus, and Niche Strategies 25 Brands, Reputation, and Corporate Identity 26 Product-Market Development Strategies 27 Business Development Strategies and Strategic Alliances INTERNATIONAL BUSINESS STRATEGY 28 International Business Strategy Glossary A B C D E F G H I K L M N O P Q R S T U V W Z Index A B C D E F G H I J K L M N O P Q R S T U V W Z