ENGLISH

Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

By Jason Fincanon

Book information

Publisher
Focal Press
Year
2010
ISBN
0240813456, 9780240813455
LCC
TR897.7 .F479 2010
Open Library ID
OL24438369M
Language
english
Format
PDF
Filesize
12 MB (12594311 bytes)
Pages
289\289
Time added
2011-06-04 13:46:07

Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Integrating video into sites and banners * Social media applications * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Real-world examples of rich media ads and AIR applications * Industy insider tips and workflows from award winning designers * Companion Web site with case studies, and re-usable AS3 and Flex code snippets

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