ENGLISH

Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data (Synthesis ... Concepts, Retrieval, and Services)

By Bernard J. Jansen , Kholoud K. Aldous , Joni Salminen , Hind Almerekhi , Soon-gyo Jung

Book information

Publisher
Springer
Year
2023
ISBN
9783031419324, 9783031419331
ASIN
B0CDR3GCVW
Language
english
Format
PDF
Filesize
3 MB (2814390 bytes)
Pages
263\159
Time added
2023-09-27 20:25:30

Description

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

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