ENGLISH

Buyology: Truth and Lies About Why We Buy

By Martin Lindstrom; Paco Underhill

Book information

Publisher
Crown Currency
Year
2008
ISBN
9780385523899, 2008006057, 9780385528290
Language
english
Format
AZW3
Filesize
650 kB (665620 bytes)
Pages
\0
Time added
2023-08-24 14:17:23

Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”— Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology , Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he • Does sex actually sell?• Does subliminal advertising still surround us?• Can “cool” brands trigger our mating instincts?• Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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