ENGLISH

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

By Vijay Kumar

Book information

Publisher
Wiley
Year
2012
ISBN
1118083466, 9781118083468
Language
english
Format
EPUB
Filesize
91 MB (95312176 bytes)
Edition
1
Pages
336\0
Time added
2013-12-14 07:18:44

Description

The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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