Strategic Management in the Hospitality Industry
Book information
Description
For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management. Cover Table of Contents 1. Strategic Management in the Hospitality Industry 2. Thinking Strategically: A Working Model 3. Environmental Assessment: Conceptual Tools 4. Environmental Scanning: Identifying Forces Driving Change 5. Environmental Assessment: Scanning the Remote Environment 6. Environmental Assessment: Scanning the Environment 7. Investing in Competitive Methods 8. Choosing Competitive Methods: Portfolios of Products and Services 9. Analyzing Core Competencies 10. Leadership and Strategy: Challenges for Tomorrow's Manager 11. Strategy Alignment and Implementation: Realizing Intended Strategy Index A B C D E F G H I J K L M N O P Q R S T U V W Y Z
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