ENGLISH

Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management)

By Fiona Moore

Book information

Year
2005
ISBN
0754642658, 9780754642657, 9780754683193
Open Library ID
OL22617142M
Language
english
Format
PDF
Filesize
1 MB (1105548 bytes)
Pages
216\225
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.

Similar books