ENGLISH

Sold On Radio: Advertisers in the Golden Age of Broadcasting

By Jim Cox

Book information

Year
2008
ISBN
0786433914, 9780786433919, 9780786451760
LCC
HF6146.R3 C69 2008
Open Library ID
OL16753430M
Language
english
Format
PDF
Filesize
2 MB (1733798 bytes)
Pages
332\333
Time added
2011-06-04 13:46:07

Description

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.

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