ENGLISH

Consumer Research Methods in Food Science

By Carlos Gómez-Corona; Heber Rodrigues

Book information

Publisher
Springer Nature
Year
2023
ISBN
9781071630006, 9781071629994, 1071630008
Language
english
Format
EPUB
Filesize
48 MB (50484812 bytes)
Pages
470\0
Library
SoftArchive
Time added
2023-07-17 05:54:34

Description

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

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