ENGLISH

Race in the Marketplace: Crossing Critical Boundaries

By Anthony Kwame Harrison , Guillaume D. Johnson , Kevin D. Thomas , Sonya A. Grier

Book information

Publisher
Springer International Publishing; Palgrave Macmillan
Year
2019
ISBN
978-3-030-11710-8;978-3-030-11711-5
Language
english
Format
PDF
Filesize
3 MB (2940063 bytes)
Edition
1st ed.
Pages
XIX, 283\289
Time added
2019-09-18 12:17:35
Business and Management; Marketing; Sociology of REconomic Sociology; Public Policy

Description

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity. Front Matter ....Pages i-xix Introduction (Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, Sonya A. Grier)....Pages 1-17 Front Matter ....Pages 19-19 Making the Mass White: How Racial Segregation Shaped Consumer Segmentation (Marcel Rosa-Salas)....Pages 21-38 Race, Markets, and Digital Technologies: Historical and Conceptual Frameworks (W. Trevor Jamerson)....Pages 39-54 (Re)Visiting the Corner Store: Black Youth, Gentrification, and Food Sovereignty (Naya Jones)....Pages 55-72 Beyond Whiteness: Perspectives on the Rise of the Pan-Asian Beauty Ideal (Jeaney Yip, Susan Ainsworth, Miles Tycho Hugh)....Pages 73-85 Front Matter ....Pages 87-87 Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France (Ranam Alkayyali)....Pages 89-105 Constructing and Critiquing Interracial Couples on YouTube (Francesca Sobande)....Pages 107-120 Marketing Marriage and Colorism in India (Komal K. Dhillon-Jamerson)....Pages 121-136 “Dirty Braids”: How Hair Is Disrupting Dominant Racial Narratives in Puerto Rico Post-Hurricane Maria (Jess Vega-Centeno)....Pages 137-149 Front Matter ....Pages 151-151 Are Black Consumers a Bellwether for the Nation? How Research on Blacks Can Foreground Our Understanding of Race in the Marketplace (Cassi Pittman Claytor)....Pages 153-172 A Loan at Last? Race and Racism in Mortgage Lending (Vanessa Gail Perry)....Pages 173-192 Crowd-Based Markets: Technical Progress, Civil and Social Regression (Lauren Rhue)....Pages 193-210 Front Matter ....Pages 211-211 Cultural Justice and Collecting: Challenging the Underrecognition of African American Artists (Patricia A. Banks)....Pages 213-226 The New Economics of Colorism in the Skin Whitening Industry: Case of India and Nigeria (Ramya M. Vijaya)....Pages 227-244 Race as a Currency? Profitability and Racialization in French Healthcare Institutions (Dorothée Prud’homme)....Pages 245-258 Development by Markets: An Essay on the Continuities of Colonial Development and Racism in Africa (Samuel Kwaku Bonsu)....Pages 259-271 Back Matter ....Pages 273-283

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