ENGLISH

New Media Campaigns and the Managed Citizen (Communication, Society and Politics)

By Philip N. Howard

Book information

Year
2005
ISBN
0521847494, 9780521847490
Open Library ID
OL17187058M
Language
english
Format
PDF
Filesize
2 MB (1758990 bytes)
Pages
286\289
Scanned
yes
Time added
2011-06-04 13:46:07

Description

The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.

Similar books