ENGLISH

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By Jean-Marie Dru

Book information

Year
2007
ISBN
0230600697, 9780230600690, 9780230610835
Open Library ID
OL10194732M
Language
english
Format
PDF
Filesize
642 kB (657444 bytes)
Edition
First Edition
Pages
256\249
Time added
2011-06-04 13:46:07

Description

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

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