ENGLISH

A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

By F. Paul Pacult

Book information

Publisher
Wiley
Year
2005
ISBN
0471662712, 9780471662716
Google Books ID
_6CrfaKOtZsC
Open Library ID
OL7619826M
Language
english
Format
PDF
Filesize
8 MB (8634843 bytes)
Edition
1
Pages
305\305
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so.

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