ENGLISH

Marketing Communications

By Joeri Van Den Bergh

Book information

Publisher
Ft Prenticehall
Year
2006
Language
english
Format
PDF
Filesize
8 MB (8136821 bytes)
Pages
629\629
Time added
2015-09-06 17:10:25

Description

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonalds This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

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