ENGLISH

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

By Neil Leonard; Gavin Ambrose

Book information

Publisher
Bloomsbury Publishing
Year
2017
ISBN
9781350034105, 135003410X
Language
english
Format
PDF
Filesize
69 MB (72033026 bytes)
Pages
200\202
Time added
2021-09-20 20:10:00

Description

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief. Cover Title page Copyright page Contents Introduction Chapter 1 / The basics of research Why research? Getting started Primary, secondary and tertiary Key terminology Studio interview: Emily Hale Activity: Approaching research Chapter 2 / Understanding context Audience and social contexts Design contexts Theoretical underpinning Studio interview: Andrew Hussey Activity: Convention Chapter 3 / Planning your work The brief Audience Sources and credibility Recording and documenting Studio interview: Brian Rea Activity: Audience Chapter 4 / Conducting research Audience research Market research Field-based research Process-based research Studio interview: Jane Trustram Activity: Product and customer Chapter 5 / Using your findings Understanding your findings Responding to your findings Studio interview: Underware Activity: Classification Chapter 6 / Presenting your findings Presenting research Completing the job Studio interview: Tanner Christensen Activity: Presenting statistics Conclusion Contacts Bibliography Index Acknowledgements Working with ethics Back Cover

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