Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business

Description

Print Length: 146 pages Publisher: Independently published Publication Date: November 15, 2019 ISBN: 1731015844 Request #1574468589.74075 Best-selling marketing author David Bradley shares a new way of thinking about digital to make meaningful decisions, drawn from experiences in his work with clients ranging from startups to nine figure organizations.In his 2015 best-seller Getting Digital Marketing Right, David offered a process to follow to develop a digital marketing strategy. In Digital Marketing MBA, David continues that journey of helping everyone to understand how to use digital by offering a unique take on the topic. This approach is one of how to think like a digital executive, whether you are a marketing veteran, digital expert, recent college grad, corporate CEO, or a small business owner. How you frame "digital" in your mind greatly changes how you use digital in your business. That's what this book teaches.In this practical, applicable book, David digs into every aspect of approaching your marketing with a digital angle, covering what you need to consider with your online presence, your use of social media and other channels, and most importantly, how you will implement and execute your plans. With both theory and practical tactics offered, you can follow along actively or use the book as an ongoing reference as new situations arise in your business. The book is designed to be evergreen, so as the digital world, social media, and technology change, the principles learned in the book remain.Digital Marketing MBA is a modern guide to developing a marketing mind for today's digital landscape. With "Guiding Principles" presented throughout the book, you can quickly review and reflect on specific elements of the book to make your marketing philosophies concrete in your mind. Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making. This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike. This method works through three phases: Market Intelligence Strategy Development Guided Implementation Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly. The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We don’t all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn’t included in the book, but will support activities throughout. The Process Helps Solve Real Challenges Leaders Face: “We have no strategy behind what we do and why we do it.” “We’re invested in our marketing, but our leadership doesn’t know how to lead it.” “Our teams are eager to learn, but we don’t know where to start. We’re stuck." “We have no digital asset that can say what to do. We need a system to follow to survive.” Follow the Digital Marketing MBA process to make decisions that matter: Identify quick wins with information you already have (no expensive data/marketing software needed) Conduct research to know exactly what channels and strategies to pursue, and which to avoid Understand the processes and technology that support your strategy and business results Allocate funding and people for effective execution Establish management protocols to ensure ongoing iteration, growth and sustainability of your activities Research your market, competition and opportunities so you know exactly what channels and strategies to pursue Select the online channels that best fit your audience, team & resources Stage management protocols to ensure the ongoing iteration, growth and sustainability of your digital strategies Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.