Globalized Eating Cultures: Mediation and Mediatization

Description

This innovative volume explores the link between local and regional eating cultures and their mediatization via transnational TV cooking shows, glocal food advertising and social media transfer of recipes. Pursuing a global and interdisciplinary approach, it brings together research conducted in Latin America, Australia, Africa, Asia and Europe, from leading scholars in sociology and political science, media and cultural studies, as well as anthropology. Drawing on this rich case study material facilitates a revealing and engaging analysis of the connection between the meta-concepts of globalization and mediatization. Across fifteen chapters its authors provide fresh insights into the different impact that food and eating cultures can have on the everyday mediation of ethnicity and class as well as local, regional and transnational modes of belonging in a media rich global environment. This exciting addition to the food studies literature will appeal in particular to students and scholars of sociology, anthropology, media and cultural studies. Front Matter ....Pages i-xvii Introduction: Globalization and Mediatization as Mediating Concepts (Jörg Dürrschmidt)....Pages 1-29 Front Matter ....Pages 31-31 The Formation of a National Cuisine in Costa Rican Cookbooks and its Impact on Regional Cuisines as Markers of Identity (Mona Nikolić)....Pages 33-52 Mediating National Identity, Practicing Life Politics: Visual Representations of a Food Education Campaign in Japan (Stephanie Assmann)....Pages 53-68 Mediatization and Mediation of Parenthood: Politics of Infant Feeding in Hong Kong (Veronica Sau-Wa Mak)....Pages 69-90 Myths of the Health-Giving Properties of Korean Cuisine (Chan Young Kim, David Carter)....Pages 91-106 Front Matter ....Pages 107-107 Technological Change and Contemporary Transformations in Yucatecan Cooking (Steffan Igor Ayora-Diaz)....Pages 109-128 Traditional Food Knowledge in a Globalized World: Mediation and Mediatization Perceived by Tswana Women in South Africa (Nicole Claasen, Shingairai Chigeza)....Pages 129-155 Cooking the Past: Traditionalism in Czech Culinary Magazines (Michal Bočák)....Pages 157-179 Front Matter ....Pages 181-181 Celebrity Chefs and the Limits of Playing Politics from the Kitchen (Raúl Matta)....Pages 183-201 Ethnodelicious: Mediatized Culinary Anthropology and the Mediation of Global Food Cultures (Isabelle de Solier)....Pages 203-219 Creating and Routinizing Style and Immediacy: Keith Floyd and the South-West English Roots of New Cookery Mediatizations (David Inglis, Anna-Mari Almila)....Pages 221-244 Front Matter ....Pages 245-245 Mediating Fish: Mediatization, Consumer Choice, and Media Morality (Elspeth Probyn)....Pages 247-266 Halal Crab, Haram Crab: Understanding Islam in Southern Thailand Through the Lens of Seafood (Saroja Dorairajoo)....Pages 267-287 “It’s Only Cannibalism if we’re Equals”: Consuming the Lesser in Hannibal (Michael Dellwing)....Pages 289-307 Mediatization and Global Foodscapes: A Conceptual Outline (York Kautt)....Pages 309-353 Back Matter ....Pages 355-363