Design Thinking and Innovation Metrics

Description

Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact. The author explains how to • Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results • Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance • Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders. Cover Copyright Page Title Page Preface Contents Motivation for This Book Why Is Design Thinking & Measurement a Relevant and Central Topic for Me? The Roots of Design Thinking The Evolution of Design Thinking The History of Innovation Metrics The Evolution of Innovation Metrics Why? How? What? WHY Are Design Thinking & Innovation Metrics Important? A Quick Read to Get Inspired The 101s: Essentials of Design Thinking & Measuring Design Thinking 101 The Design Thinking Paradigm Facilitating Workshops Working in Teams Building Capabilities Measuring Impact Design Thinking Toolkit Measuring 101 From Observations to Real Metrics Defining and Applying Metrics Defining the North Star Metric(s) Working with Exploration Metrics Selecting Exploitation Metrics Measuring Creativity Reflecting Measurements Measuring Toolkit Statistics and Measurements Tools Performance Measurements 201 OKRs and Beyond The Roots of Measuring Objectives Three Mindshifts Applying OKRs Tips and Tricks for Implementing OKRs Facilitating Performance Objectives OKR Toolkit The Future of Design Thinking & Data-Driven Innovation Creating Impact with Advanced Tools Data-Driven Innovation 301 Design Thinking & Data Analytics Applying the Hybrid Model Design Thinking & Artificial Intelligence Gaining Efficiency in Customer Interactions Design Thinking & Neuroscience Transferring Brain Patterns into Value A Final Word Practitioner Voices Index and Sources EULA