ENGLISH

Focus Groups in Social Research

By Michael Bloor , Jane Frankland , Michelle Thomas , Kate Stewart

Book information

Publisher
Sage Publications
Year
2001
ISBN
0761957421, 9780761957423
LCC
H61.28 .F634 2001
Language
english
Format
PDF
Filesize
511 kB (523145 bytes)
Series
Introducing Qualitative Methods
Edition
1
Pages
110\119
Topic
Mathematics Algebra
Time added
2011-06-04 13:46:07

Description

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Similar books