Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results

Description

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers?all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.;Table of Contents; Acknowledgments; PART I: THE MISSION; 1. Advancing Into Battle; Map Out Your Attack; Maneuver #1: Determine Your Business Goals; Assess Your Advantages; Find Problems and Then Solve Them; Maneuver #2: List the Benefits You Offer; Maneuver #3: Recognize Your Competitive Advantages; Maneuver #4: Know Your Competitors; Maneuver #5: Identify Your Target Markets; 2. Marketing Like a Guerrilla; Keep Your Strategy Brief; Keep Your Strategy Focused; Maneuver #6: Write Your Seven-Sentence Guerrilla Marketing Strategy; Maneuver #7: Create Your Elevator Pitch.