ENGLISH

The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television Mass Media & Journalism

By Brett Pulley

Book information

Year
2004
ISBN
0471423637, 9780471423638, 9780471661887
Open Library ID
OL7617066M
Language
english
Format
PDF
Filesize
4 MB (3764483 bytes)
Edition
1
Pages
256\259
Time added
2011-06-04 13:46:07

Description

Praise for The Billion Dollar BET"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."--James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier"Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely."--Bernard Shaw retired CNN anchor"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."--Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever

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