Social Media Listening and Monitoring for Business Applications

Description

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers. Title Page Copyright Page Book Series Editorial Advisory Board Table of Contents Detailed Table of Contents Preface Acknowledgment Introduction Section 1: Business in Social Media Environment Chapter 1: Transformation of Business through Social Media Chapter 2: Mastering Social Media in the Modern Business World Chapter 3: Productivity on the Social Web Section 2: Big Data and Knowledge Management Concepts in Social Media Chapter 4: Big Data in Social Media Environment Chapter 5: Social Media in Knowledge Management Section 3: Social Media Metrics Chapter 6: Social Media Metrics in an Academic Setup Chapter 7: Social Media Metrics Section 4: Conceptual Business Models in Social Media Environment Chapter 8: Social Media Chapter 9: Social Media Section 5: Software Tools for Analysis and Research in Social Media Sites Chapter 10: Employing the Sentiment Analysis Tool in NVivo 11 Plus on Social Media Data Chapter 11: Capturing the Gist(s) of Image Sets Associated with Chinese Cities through Related Tags Networks on Flickr® Chapter 12: Real-Time Sentiment Analysis of Microblog Messages with the Maltego “Tweet Analyzer” Machine Chapter 13: Exploring Public Perceptions of Native-Born American Emigration Abroad and Renunciation of American Citizenship through Social Media Chapter 14: Finding Automated (Bot, Sensor) or Semi-Automated (Cyborg) Social Media Accounts Using Network Analysis and NodeXL Basic Compilation of References About the Contributors Index