ENGLISH

Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must

By Kalle Lasn

Book information

Publisher
Harper Paperbacks
Year
2000
ISBN
0688178057, 9780688178055
Open Library ID
OL15492506M
Language
english
Format
PDF
Filesize
11 MB (11654512 bytes)
Edition
First Edition
Pages
263\263
Time added
2011-06-04 13:46:07

Description

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.

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