Data Science and Digital Business

Description

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business. Front Matter ....Pages i-viii Introduction to Data Science and Digital Business (Fausto Pedro García Márquez, Benjamin Lev)....Pages 1-6 Data Management and Visualization Using Big Data Analytics (Muhammad Adeel Mannan, Saboohi Mehmood, Muhammad Shafiq, Aqeel-ur-Rehman)....Pages 7-22 Data Science and Digital Business (Lei Bu, Feng Wang)....Pages 23-40 Data Science and Conversational Interfaces: A New Revolution in Digital Business (David Griol, Zoraida Callejas)....Pages 41-56 After 2017: Managers Exit and Banks Arise (Takafumi Mizuno)....Pages 57-63 Synergies Between Association Rules and Collaborative Filtering in Recommender System: An Application to Auto Industry (Liming Yao, Zhongwen Xu, Xiaoyang Zhou, Benjamin Lev)....Pages 65-80 Information Security Research Challenges in the Process of Digitizing Business: A Review Based on the Information Security Model of IBM (Jason X. S. Wu, Shan Liu)....Pages 81-119 Deploying a Scalable Data Science Environment Using Docker (Sergio Martín-Santana, Carlos J. Pérez-González, Marcos Colebrook, José L. Roda-García, Pedro González-Yanes)....Pages 121-146 Clean up CHAOS and Use E-CRM (A Digital Concept) to Expand the Business: A Case of Pakistan (Hina Amin, Abdullah Khan)....Pages 147-156 Furthering Big Data Utilization in Tourism (Masahide Yamamoto)....Pages 157-171 C-LASSO Estimator for Generalized Additive Logistic Regression Based on B-Spline (Pakize Taylan, Gerhard Wilhelm Weber)....Pages 173-190 An Efficient Bundle-Like Algorithm for Data-Driven Multi-objective Bi-level Signal Design for Traffic Networks with Hazardous Material Transportation (Suh-Wen Chiou)....Pages 191-220 Advanced Regression Models: Least Squares, Nonlinear, Poisson and Binary Logistics Regression Using R (William P. Fox, Jesse Hammond)....Pages 221-262 Student Desertion: What Is and How Can It Be Detected on Time? (Jonathan Vásquez, Jaime Miranda)....Pages 263-283 Bioelectric Potential Plant (Imam Tahyudin, Hidetaka Nambo)....Pages 285-299 False Alarms Management by Data Science (Ana María Peco Chacón, Fausto Pedro García Márquez)....Pages 301-316