ENGLISH

Holistic Marketing : Digital Transformation through People, Processes, and Technology

By Ed Locher

Book information

Publisher
River Grove Books
Year
2023
ISBN
9781632997234, 9781632997227
Language
english
Format
EPUB
Filesize
1 MB (1086265 bytes)
Edition
1
Pages
128\0
Topic
Business Marketing
Scanned
no
Time added
2023-12-31 21:47:00
Business & Finance; Marketing & Sales

Description

A blueprint for digital transformation ​Effective marketing is both art and science—a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review. Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond. Holistic Marketing represents a new era in marketing, an evolved state where data-driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.

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