ENGLISH

The Oxford handbook of pricing management

By Robert L. , Ozer , Özalp; Phillips

Book information

Publisher
Oxford University Press
Year
2012
ISBN
9780199543175, 0199543178
Language
english
Format
PDF
Filesize
10 MB (10776169 bytes)
Series
Oxford Handbooks in Finance.
Edition
online version
Pages
952\1194
Time added
2020-01-19 21:24:51
Pricing;Pricing -- Management;Prix;Prix -- Fixatio

Description

PART I. INTRODUCTION PART II. PRICING IN SELECTED INDUSTRIES PART III. PRICING FUNDAMENTALS PART IV. PRICING TACTICS PART V. ORGANIZATION AND PROCESSES PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS

Similar books