Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
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I had the pleasure of being in an intro marketing class taught by the author, and we used this book. It is easy to read, unlike his older, calculus-laden book. Every chapter has in it a moment where you realize that he has just taught you something that in your mind is almost revolutionary. I was so happy that this was the book we used for my intro marketing class and that we did not have to suffer through a "soft marketing" class, learning about the 4 Ps and Porters 5 forces and all that nonsense. Jagpal, dives right into not just marketing and not just finance, but business in general. By reading and understanding this one book, you will be far more advanced than most MBAs.
Jagpal is a genius, and this book makes it easy for you to see why. Looking to boost your career? Read this book, and try implementing some of his teachings; you will be promoted, your business will start to see higher profits, or both.
This was by far the best course I took in my MBA ciriculum, and even without Jagpal to teach you, this book is easy enough to follow that you can learn everything on your own.
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