The Truth About Profiting from Social Networking

Description

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!” Mark A. Kellner, “On Computers” Columnist, The Washington Times   "Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business." Jason Falls, Social Media Explorer Blog   "This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all." Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com   "Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book." Tamar Weinberg, Techipedia   "Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking." Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit   "With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career." Allen Stern, Editor, Center Networks   "There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure." Jason Bean, Blogger, b5media   Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!   •           The truth about using social networks to supercharge your career •           The truth about building your business through social networks •           The truth about social networking privacy, safety, and security   This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work   Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.   Contents Introduction Part I: The Truth About the Social Networking Phenomenon TRUTH 1 Social networking is a lot more than MySpace and YouTube TRUTH 2 Forget everything you think you know about social networking TRUTH 3 The traffic stampede: numbers don’t lie TRUTH 4 With social networking, change is the only constant Part II: The Truth About the Most Popular Social Networking Sites TRUTH 5 MySpace isn’t just for teenagers TRUTH 6 LinkedIn is the place for business TRUTH 7 YouTube is for profit, not just play TRUTH 8 Facebook extends beyond the collegiate crowd Part III: The Truth About Finding a Job Through Social Networking TRUTH 9 Forget the old rules of the job search TRUTH 10 Throw away your traditional resume TRUTH 11 If you want to get hired, go where people are hiring TRUTH 12 Recruiters really do want to find you TRUTH 13 It’s who you know that counts…most of the time TRUTH 14 Following up outside your virtual community is key Part IV: The Truth About Recruiting the Best Candidates Through Social Networking TRUTH 15 The world of recruiting has changed forever TRUTH 16 The best candidates are often the ones who aren’t looking TRUTH 17 Be your own detective: finding candidates’ secrets is easier than ever TRUTH 18 LinkedIn is the recruiter’s favorite social networking tool Part V: The Truth About Networking Your Way to Business Success TRUTH 19 A social networking marketing plan is not a traditional marketing plan TRUTH 20 The right kind of “socializing” can lead to big profits TRUTH 21 Reaching key decision makers requires trust Part VI: The Truth About Launching a Product or Service Through Social Networking TRUTH 22 The $2.2 billion tip: advertising where the crowds gather pays off TRUTH 23 If you don’t “get” social networking, your campaign won’t work TRUTH 24 Marketing to the MySpace generation is different TRUTH 25 Making them hungry makes them buy TRUTH 26 Viral videos are for business, not just fun Part VII: The Truth About Corporate Social Networks TRUTH 27 Corporate social networking has arrived TRUTH 28 You need to embrace the virtual water cooler TRUTH 29 You can get something for nothing: free, open-source social networks Part VIII: The Truth About Social Networking for Social Causes TRUTH 30 Social networking is changing the world of online fundraising TRUTH 31 Networking for good makes good sense TRUTH 32 Get social, get elected Part IX: The Truth About Social Networking Success TRUTH 33 Online networking is still networking TRUTH 34 Quality counts: more isn’t always merrier TRUTH 35 Online branding: your profile is how the world sees you TRUTH 36 Learning from the masters can make you a master social networker TRUTH 37 Six degrees of separation is more than just the name of a movie TRUTH 38 Social networking doesn’t happen in a vacuum Part X: The Truth About Making Connections That Count TRUTH 39 Connect and reconnect: develop a network that works for you TRUTH 40 You can never have too many friends…or can you? TRUTH 41 You can connect with the rich and famous TRUTH 42 You’ve got mail…but you shouldn’t always answer it Part XI: The Truth About Social Networking Privacy and Safety TRUTH 43 Social networking makes your past an open book TRUTH 44 You never know who is reading your profile TRUTH 45 Knowledge is the key to safeguarding your privacy online Part XII: The Truth About the Future of Social Networking TRUTH 46 Social networking will expand exponentially in the next decade TRUTH 47 Social networking is going mobile TRUTH 48 Not all social networking occurs on social networking sites TRUTH 49 Creating your own social network is easier than you think TRUTH 50 You don’t have to follow the trends just because they’re there References About the Author