ENGLISH

Attitudes and opinions

Book information

Publisher
L. Erlbaum Associates
Year
2005
ISBN
0805847693, 9780805847697, 9781410611963
LCC
HM261 .O75 2005
Open Library ID
OL18221453M
Language
english
Format
PDF
Filesize
65 MB (67700734 bytes)
Edition
3rd ed
Pages
593\593
Library
mexmat
Scanned
yes
Time added
2009-07-20 03:45:11

Description

Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research.Attitudes and Opinions, 3/e maintains one of the main goals of the original edition - breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today - political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes.

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