ENGLISH

The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945

By Daniel Robinson

Book information

Publisher
University of Toronto Press
Year
1999
ISBN
9781442681712
DOI
10.3138/9781442681712
Language
english
Format
PDF
Filesize
14 MB (14459276 bytes)
Pages
272\272
Library
degruyter.com
Time added
2023-08-23 01:01:23

Description

Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.

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