Cultural DNA: the psychology of globalization

Description

"Develop a deeper cultural intelligence to thrive in a globalized marketplaceCultural DNA is a manual for successful engagement with cultures around the world. Written by founder and chairman of a global business psychology consultancy, this book guides leaders through the essential globalization management soft skills required to remain relevant in an increasingly connected business world. Readers will learn about the psychological themes at play in the U.S., Latin America, Europe, China, India, The Middle East, and Sub-Saharan Africa, and study the quantitative analysis from an extensive database of leaders. Groundbreaking behavioral genetics research shows exactly how companies and leaders can excel, turning globalization into a major competitive advantage. Borders and boundaries are becoming increasingly irrelevant in business operations, and leaders are required to engage in other cultures more deeply than ever before. This global-cultural convergence has highlighted both similarities and deep-rooted differences, and it's up to the leaders involved in these exchanges to bridge the divide and pursue the goals that benefit both sides. Cultural DNA provides the information and insight that leads to these successes, helping readers to: Develop deeper empathy and respect for other cultures Appreciate difference and leverage it better for competitive advantage Anticipate cultural differences and solve issues before they arise Thoughtfully manage globalization-driven convergences to find a common ground Excel at managing globalization by applying cultural intelligence Successful leaders understand that in certain situations, it's the soft skills that matter most. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. For the global business leader, Cultural DNA is a handbook for successful exchange"--  Read more... Abstract: "Develop a deeper cultural intelligence to thrive in a globalized marketplaceCultural DNA is a manual for successful engagement with cultures around the world. Written by founder and chairman of a global business psychology consultancy, this book guides leaders through the essential globalization management soft skills required to remain relevant in an increasingly connected business world. Readers will learn about the psychological themes at play in the U.S., Latin America, Europe, China, India, The Middle East, and Sub-Saharan Africa, and study the quantitative analysis from an extensive database of leaders. Groundbreaking behavioral genetics research shows exactly how companies and leaders can excel, turning globalization into a major competitive advantage. Borders and boundaries are becoming increasingly irrelevant in business operations, and leaders are required to engage in other cultures more deeply than ever before. This global-cultural convergence has highlighted both similarities and deep-rooted differences, and it's up to the leaders involved in these exchanges to bridge the divide and pursue the goals that benefit both sides. Cultural DNA provides the information and insight that leads to these successes, helping readers to: Develop deeper empathy and respect for other cultures Appreciate difference and leverage it better for competitive advantage Anticipate cultural differences and solve issues before they arise Thoughtfully manage globalization-driven convergences to find a common ground Excel at managing globalization by applying cultural intelligence Successful leaders understand that in certain situations, it's the soft skills that matter most. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. For the global business leader, Cultural DNA is a handbook for successful exchange" Content: Introduction -- The psychology of the Eurozone crisis -- We are not all the same and that is good -- Unconscious bias -- Greater similarity and difference at the same time -- The globalization challenge for business -- Defining cultural DNA -- A word about the evidence -- Why bother with differences? -- Chapter 1: America -- The change makers -- Founders effects -- The peopling of America -- Positivity -- Embracing the new -- Assimilation over accomodation -- Mammon: Tamed and untamed -- The triumph of functionality -- Increasing plurality -- Looking ahead -- Chapter 2: Sub-Saharan Africa: Under nature's shadow -- How modern humans populated Africa -- Nature's crucible: The forces shaping Africa's cultural DNA -- Community and beyond -- Naturalness: Expressed and denied -- In the moment -- Metaphor, analogy, and the connectedness of things -- The big man and his alter ego -- Looking ahead -- Chapter 3: India: Beyond this world -- The peopling of India -- The tuba event -- The forces that have shaped India's cultural DNA -- Ahimsa -- Individual paths -- Inner directedness -- Horizontal stratification -- Mathematics: The art of the Hindus -- Ritualistic thinking -- Looking ahead -- Chapter 4: The Middle East: Ambivalence and uncertainty in the Modern Age -- How modern humans populated the Middle East -- Deserts and civilization: The twin drivers of Middle Eastern cultural DNA -- The rules of life -- The commercial instinct -- The best ideas in the world -- The honor-modesty system -- The other sex -- Concentric circles of belonging -- Managing contradictions and tensions -- Chapter 5: China: The seekers of harmony -- The peopling of China -- The forces that shaped China's DNA -- The drive for harmony -- The authoritarian compact -- Concrete and practical inventiveness -- Fast slow -- Bounded sociability and empathy -- The art of coping -- Future considerations -- Chapter 6: Europe: The equal society -- The forces that have shaped European cultural DNA -- Equality and elitism -- Bounded individualism -- Analysis and structured planning -- Reserved sociability -- The diminishing drive for mastery -- The opportunities and challenges for European culture -- Chapter 7: The far continents -- Latin America -- The ever-changing melting pot -- Australia: Mateship in a far-off land.