ENGLISH

The Marketisation of Higher Education: Concepts, Cases, and Criticisms (Marketing and Communication in Higher Education)

Book information

Publisher
Palgrave Macmillan
Year
2021
ISBN
3030674401, 9783030674403
Language
english
Format
PDF
Filesize
10 MB (10426299 bytes)
Pages
480\466
Time added
2024-03-28 06:56:13

Description

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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