ENGLISH

Mobile magic the Saatchi & Saatchi guide to mobile marketing

By Tom , Eslinger

Book information

Publisher
Wiley
Year
2014
ISBN
9781118828427, 9781118855140, 9781118855188, 1118828429, 1118855140, 1118855183
Language
english
Format
PDF
Filesize
4 MB (4003272 bytes)
Edition
First edition
Pages
XV, 234 Seiten\252
Time added
2020-07-26 19:24:52
Anwendungssoftware;Branding (Marketing);Internet m

Description

"A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwideThe future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners"

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