ENGLISH

Consumer Research: Postcards From the Edge (Routledge Consumer Research Series)

By Stephen Brown

Book information

Publisher
Routledge
Year
1998
ISBN
9780415173179, 0415173175, 041515684X, 9780415156844, 9780203981443
LCC
HF5415.32 .C659 1997
Open Library ID
OL672652M
Language
english
Format
PDF
Filesize
7 MB (7326241 bytes)
Pages
424\427
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

Similar books