ENGLISH

When ads work: new proof that advertising triggers sales

By Jones , John Philip

Book information

Publisher
Routledge
Year
2015
ISBN
9780765617385, 0765617382, 9781315698199, 1315698196, 9781317452102, 1317452100, 9781317452119, 1317452119
Language
english
Format
PDF
Filesize
2 MB (1773311 bytes)
Edition
Second edition
Pages
xix, 209 pages\233
Time added
2020-07-26 19:24:52
Advertising;Sales promotion;Case studies;Advertisi

Description

Pt. 1. Facts replace theory -- pt. 2. Evidence for part I : seventy-eight brands dissected -- pt. 3. Appendixes. Pt. 1. Facts replace theory -- pt. 2. Evidence for part I : seventy-eight brands dissected -- pt. 3. Appendixes.

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