Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience

Description

Learn to authentically engage with developers to attract more of them to your product. Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address, which leaves you staring at your analytics with questions the data can’t possibly answer. To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers. Adam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products. Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers. Introduction There is no Spoon Chapter One Developer Experience Chapter Two Blog Posts Chapter Three Tutorials Chapter Four Guides Chapter Five Events Chapter Six Open Source and Community Chapter Seven Tools as Marketing Chapter Eight Advertising and Sponsorships Chapter Nine Developer Marketing Organization Conclusion Do This Next