GERMAN

Angewandte Marketinganalyse: Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstützung

By Guido Grunwald; Bernd Hempelmann

Book information

Publisher
De Gruyter Oldenbourg
Year
2016
ISBN
9783110439892, 9783110371727
Language
german
Format
EPUB
Filesize
27 MB (28416039 bytes)
Pages
448\0
Library
degruyter.com
Time added
2023-07-29 21:46:13

Description

This textbook concisely imparts the full range of analytic concepts and methods needed to optimally support operational marketing decisions. With a practical orientation, it elucidates how to conduct and evaluate marketing analyses, as well as how to apply their findings. Designed for students and practitioners, it is also suitable for self-study. Concise and practical – offering many real-life examples, practice exercises, case studies and solutions Designed for supplemental reading or self-study

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